Ways to Profitably Create a Landing Page and Achieve High Conversion Rates
To rapidly gain healthy profits from an online marketing campaign, one key recipe is to create a powerful landing page. By simply directing targeted prospects from your marketing campaign to a single landing page rather than to the home page on your site can indeed result in great profit acquisitions and very high conversion rates.
You see, one major online marketing campaign mistake by some local businesses is linking potential customers to their site’s home page. I’ve once been there myself and it cost me dearly. The average Bounce Rate on my site was even affected as a result. But why is directing prospective customers (from a marketing campaign) to a site’s home page absolutely the wrong move?….
Mainly because a home page contains general information, which is not specific to a marketing campaign offer and can therefore distract visitors and entice them to click away from the campaign offer – without taking the necessary action you want them to take. A landing page on the other hand is quite the opposite and produces much better success level as a result.
So, how can you create a landing page for a marketing campaign to optimise profits and achieve high conversion rates?
Here are major tips….
Create A Magnetic Title – Make your landing page title speak emotionally to your audience by clearly stating the main benefit of your product or service. A powerful landing page headline simply engages and motivates your prospects to find out more! For instance if you are selling fitness videos, communicate the most important benefit of your fitness program (in your headline) to potential customers.
Create List Of Benefits – Provide a breakdown on your landing page of the key benefits relating to your offer. Benefits produce sales…not features! By outlining this to your audience will lead to emotional and psychological trigger that could make them instantly spend money with you. For example, you can clearly add bold text, underscore, asterisks or bullet points to your benefit listing.
Focus On The Prospects – Create a landing page primarily for your audience, not yourself. In my time online, I’ve seen so many long winded sales pages where sellers say far too much about themselves. And not focusing on the needs of their target market. Of course, it’s good to write about your business credibility or life experiences to develop initial rapport with prospects. But keep it to a minimum and your profits can really skyrocket.
Create Call To Action – A landing page without a ‘Call To Action’ is a very costly mistake in business. You must lead your prospects to act upon the information you provide. For example, clearly instruct them to phone you, provide their contact details, click an order button to purchase your stuff and so forth. Whatever is your ‘Call To Action’ instruction, make it very obvious on your landing page. In the process, strongly remind prospects of how and why your offer is beneficial to them to effectively close the deal.
Provide Relevance – It’s crucial to create a single landing page on your site that is entirely relevant to your marketing campaign offer and your target market. You have probably heard this several times before. But it’s definitely worth emphasising. Because if prospects interested in your campaign offer click your link that directs them to a relevant landing page that is totally about the same offer, they are more likely to stick around. Most importantly, there’s a very good chance they’ll make a purchase.
I hope you find this information valuable on how to create a landing page for an online marketing campaign to greatly acquire profits and achieve high conversion rates. Also discover more information via the link here about reducing Bounce Rate on your site to increase conversions.
