Ways to Reduce Website Bounce Rate and Gain More Customers With Great Success
One major route to gaining more customers is to reduce bounce rate on your website. Unfortunately, it’s something several businesses fail to achieve online and why they struggle as a result. For that reason, this post is about addressing the issue, so that you can highly boost your conversions.
A bounce is when someone visits your website and quickly exits your site after viewing a single page or is put off from spending time on your site for one reason or another. The longer the time visitors stay on your web pages, the more you reduce your bounce rate. As a result, you will get increased conversions and more customers. Now, here’s a key question……
The lower your rate the better. So, you want to keep it as low as possible. It’s simply measured in percentage. Between 26% and 40% is optimal range, which is generally considered a very good rate. The average bounce rate for most websites is somewhere between 26% and 70%. Anything above 70% indicates your site is performing very badly…..it means visitors landing on your web pages are highly unimpressed or being put off and leaving fast! A very high percentage is ‘red flag’ territory and worrying times for sure!
What you require is a traffic tracking tool linked to your business website. One popular highly recommended tool is Google Analytics. It will clearly show you the bounce rate of various pages that people are visiting on your site. Not only is it very effective and simple to use, but it’s also free to set up! Once you have installed Google Analytics, you are ready to…..
…..M.O.T. your website wheels for lower bounce rate.
Provide Valuable Content – There’s no getting away from this! With so much competition online nowadays, it’s important to go the extra mile! You can reduce your bounce rate by producing high quality relevant content on your web pages. As a consequence, your online audience will not only stay longer on your site but they will be hungry enough to keep coming back. Also add relevant images around your content to be more appealing to your target market. The more quality interesting content you provide, the greater your paying customers…..pure and simple!
Quicken Load Times – Are your site pages loading frustratingly slow? If so, you might be putting off visitors leading to a high bouncing rate. One of the key advantages of using Google Analytics tool is that it allows you to identify slow pages on your site. This way, you can increase the speed of affected pages to reduce your bounce rate. To fix the problem, cut down on using too many images on your web pages. Delete any unnecessary plug-ins that are slowing down your pages. You can also install a website speed performance tool on your site to make it load quicker.
Provide Relevant Landing Pages – When using paid or free ads to get traffic, make sure your landing pages are highly relevant to the corresponding ads. This is what your target market expect! It’s really annoying for a potential customer to click the link in an advert and then land on a web page that’s totally irrelevant. So, never promise something in an advert that cannot be delivered on your landing page. By avoiding this possible blunder, you’ll definitely reduce bounce rate on your site.
Focus On Targeted Traffic – Are the right people visiting your site? Ensure the keywords you apply around your site for SEO purpose are specifically related to your target market. Otherwise, visitors can’t wait to exit your landing pages quickly enough. Regularly monitor your traffic to eliminate inappropriate keywords that could be detrimental to your conversions. By highly focusing on attracting relevant quality targeted traffic will indeed reduce your bounce rate. Which also means visitors to your site will be genuinely interested in your offers and are more likely to become loyal customers.
Minimise Obstructing Users’ Experience – Are you highly interrupting your site visitors’ experience? For example, are constant unnecessary pop-ups getting in the way of your valuable offers? Perhaps you are aggressively linking your site visitors to a splash page? These are two common irritating examples why users can exit a web page in a hurry! As a rule of thumb, you should by all means minimise or avoid such practices. The point is, the less interruptions on your site, the better you boost your conversions.
Secure Your Site With SSL – Make sure that SSL (Secure Socket Layer) certificate is installed on your website, because without it installed, then web browsers such as Google Chrome would be warning your visitors about your site not being secure, which would scare away visitors. The fact is, not having a website secure with SSL certificate is one of the main reasons for a very high bounce rate.
Create User-friendliness – This is highly crucial to reduce bounce rate. The point is make your business website very pleasing to the eye and uncomplicated looking to your audience. It should have a nice design layout and allow easy navigation from one page to another. Make colours blend well together on your site and avoid tacky looking appearance. Not everyone likes to navigate around your site. Therefore, try as much as possible to make your information highly obvious and easily accessible. Also make sure your site is mobile-friendly to smartphone users.
