Tips to Effectively Promote and Deliver a Lead Magnet via Your Website
A website without a valuable lead magnet is like a fishing rod without a hook. By providing this type of magnet together with a related opt-in form on your site, you will indeed highly catch the attention of visitors and highly capture new leads. You can then easily connect with your leads to convince them to take action that converts them into paying customers.
It is important that you create a high-value lead magnet that your audience will notice and want. But how can you effectively promote as well as deliver this precious thing to your target market?
Once you have created an ideal valuable lead magnet, you want to successfully get it out there to your target audience in order to maximise conversions. You can promote your lead magnet and skyrocket conversions by using the following methods:
Display With Entry Popup
You can display an entry popup when first time visitors land on your website. As soon as they are on your page for 10 to 20 seconds for instance, they will receive a popup that promotes your lead magnet.
Advertise on Homepage
Advertise your lead magnet on your website’s homepage. Simply create an area on your website that states the benefit of your lead magnet and instructs visitors to download or gain access to it.
Display With Exit Popup
You can put up an exit popup that will remind visitors about your lead magnet as they are about to exit your site. This gives them another chance to grab your lead magnet just before leaving your site.
Produce Blog Content
You can produce blog content whereby you also add in your related lead magnet. At the end or footer part of your blog content, simply provide a call to action that clearly instructs visitors to get their hands on your lead magnet (e.g. inviting them to download it).
Display on Social Media
Social media sites give you the opportunity in the ‘About Us’ section to include customised information about your business. You would typically add in things like your website, but this is a great opportunity to also include a link to your website’s lead magnet landing page.
Run Paid Advertising
Create a blog post that revolves around your lead magnet. Then spend some money on paid advertising to market this valuable stuff to your target audience on Facebook for instance. And make sure that you link your audience from your Ad campaign back to your lead magnet landing page on your website.
Put on Business Card
It is no secret that people hand out cards in the business world. By including a lead magnet on your business card, you are immediately exposing people to your lead magnet each time they look at your card. Using this approach, make sure that you also include the correct link or QR code to your lead magnet.
TAKE NOTE: If you already have a high-value lead magnet, that’s great! You can start promoting it immediately, using any or all of the above promotional methods as you see fit. The sooner you start promoting, the quicker you can hugely increase conversions.
After you have created a valuable lead magnet, you require the right orderly way to effectively deliver it to your target audience via your website. This is a simple process to deliver a lead magnet, send follow-up emails, and build an email contact list:
Landing Page
This page will consist of an opt-in form that your leads will fill in. This is where they will submit their contact details such as their name, email address and phone number in exchange for receiving the lead magnet.
Confirmation Page
As soon as a lead submits their contact details, a confirmation page should appear. This page should consist of a thank you message together with an instruction to check their email inbox for a confirmation email.
Confirmation Email
This email should instantly arrive in the inbox of the recipient. When the recipient opens the email, they should click the available link, in order to confirm their email address. You can easily set up this system by using a quality email marketing service provider like Aweber. Once the link in the confirmation email is clicked, a thank you page will appear soon after.
Thank you Page
This page has a download or access link for the lead magnet. Besides, you can include in this page another valuable offer. Don’t forget to ask your subscribers to your email list to whitelist your email address. As this prevents your sent emails from being marked as spam.
Welcome Email
A welcome email is sent the moment a subscriber confirms their email address. Use this email to thank the recipient. Also use it to highlight the benefits of the lead magnet and make them anticipate future offers.
Follow-up Emails
You should be sending out more emails to your subscribers to build relationship with them and to also provide more content and more valuable offers on an ongoing basis. You can schedule automated email messages which your subscribers can automatically receive, so you don’t forget not following up by email.
TAKE NOTE: To deliver a lead magnet as described, you will have to use a quality email marketing service provider like Aweber. With this delivery process, you can also definitely form a relationship with your leads and get them to convert into paying customers in no time and be building an email contact list.
By applying the right lead magnet on your website as a marketing strategy, you can for sure highly capture new leads, boost website conversions and build a very healthy email contact list. Should you want to discover some valuable lead magnet options, plus some other related information or tips, then visit the link provided here. Best wishes!
