Lead Magnets That can be Used to Achieve More Sales via Business Website
It’s all fine and dandy having a professional business website to showcase your products or services to visitors. But unless you implement a Lead Magnet strategy on your website, you would be losing out significantly on more sales through your site. The fact is, trying to convince new prospects through your site to pay for what you bring to the table as a business is just not straightforward in this day and age.
If you want to dramatically reduce bounce rate and drive leads and sales via your website, one of the major avenues is to apply on your site a Lead Magnet strategy.
Are you aware that statistically websites in general in any industry are getting only 3 percent of their website visitors to contact them or buy?
That means 97 percent of your website visitors are leaving without converting – and they don’t intend to return. What is crucial is to strategically capture these ‘Runaway Website Visitors’ and stop them from leaving your site and going to your competitors.
There is really no better way to grab visitors’ attention and convert more visitors into paying customers than by prominently offering (on your website) a Lead Magnet.
A Lead Magnet is an irresistible offer that you can promote to potential customers (in exchange) for their contact details such as their name, email address and phone number.
To ethically collect your website visitors’ contact details as part of your Lead Magnet strategy, you must provide an opt-in Lead Capture Form on your site.
Aweber, GetResponse and Mailchimp are top quality providers that you can use to easily create your Lead Capture Form. Once you have created this Form, just add it to your website for visitors to fill in before they can receive or benefit from what you are offering as a Lead Magnet…
Doing this will ensure that your website visitors can only receive or benefit from your Lead Magnet (in exchange) for providing their contact details. This also provides the opportunity for you to easily follow up with these leads in future (e.g. by email) and therefore make more sales.
Nowadays, visitors are not willing to share their email addresses, unless you give them incredible value. If you just give your audience basic Lead Magnets, there is 95 percent chance that you won’t get any conversions. So, the key is to provide on your website a stand-out and high-quality Lead Magnet.
There are many Lead Magnet options that you can use, but they are not all successful. To help you out, we have provided some of the best Lead Magnet options. Each one has a proven record of convincing leads to provide their contact information, and helping to convert leads into paying customers.
Each one here can be offered via business website…
(1) Quizzes
With an average rate of conversion being 50 percent, it’s not hard to see why quizzes are one of the most popular tools for lead generation. Quizzes provide a great avenue to offer your your audience valuable advice based on their individual needs. What’s even more interesting, as a bonus, is the fact that they provide a really fun and interactive way to connect with your audience.
(2) eBooks
You need to provide an extremely strong benefit to have success with this option. You have to grab the attention of your audience with an offer they just can’t turn down. If you produce blog posts on your site, you can use this Lead Magnet as a leverage by taking your best performing posts and compiling them into an offer that is irresistible for your audience.
(3) Checklists
Regarding checklists, they convert the best out of most Lead Magnets as they are easily digestible. They basically sum up everything a user needs to know into one condensed functional list. Besides, checklists are very quick to produce. For instance, you can turn one of your most viewed blog posts or articles into a checklist and offer it as a bonus pack.
(4) Templates
Offering templates as a Lead Magnet are also amazing because they provide people with an immediate outline to use them. All they have to do is fill in the gaps, it is that simple!
(5) Coupon & Discount Codes
Nobody can pass up a very good deal. By offering discounts or coupons on your website, you will win the attention of your leads and convince them to take action. Retail sites for example offer 10 to 20 percent discounts in most cases to new sign-ups, and use their contact details to provide them with more contents that are valuable.
(6) Case Studies
Case studies work well whether applied at the top or the bottom of the sales funnel. They are about providing great value to your target market based on particular cases within a real-world context that aligns with their interests or needs. And they can be used to act as the first or last push to get prospects to become paying customers.
(7) Free Gifts
Offering free gifts is a great strategy to attract more customers. Not many people will turn down free stuff, and most will even sign up to your website to find unbeatable deals on their favourite products or services. For example, in the beauty industry most vendors offer prospective customers free samples to try out, which are extremely effective as they instantly show off the related key benefits.
(8) Resource Lists
They can be offered to cut your audience’s research time (for instance) by 80 percent with a set of the best apps and links and tips they need to achieve a major goal.
(9) Webinars
Webinars, when done in the right way, they can offer incredible value! You should when applying this option as a Lead Magnet to take advantage of the limited run factor or availability to give your audience FOMO (Fear Of Missing Out).
(10) Free Consultation
Offering a free consultation as a Lead Magnet is a great opportunity to prove your services, pull in leads and secure face-to-face conversions without any obligations on your prospects. The best thing about this freebie approach is that once a prospect meets you in person, you have a very high chance to quickly convert them into a paying customer.
(11) Audit Reports
Provide your audience with the opportunity to appraise themselves via your audit report and then offer to improve their results with a follow-up offer. In other words, make them a follow-up offer that will really and effectively boost their results.
(12) Free Trials
If you have a service or an App or software that you are marketing, then offering free trials are the best Lead Magnet to drive customers into your business. This strategy allows prospects to test drive your offer first (e.g. for 7 or 14 days). And providing you give your prospects a successful free trial, not only will this help build trust, but also help you easily convert them into paying customers. This is also a great way to get your prospects’ email addresses to follow up with them, while at the same time giving them a free-trial experience of your product or service on offer.
As you now understand the different Lead Magnets, you must choose correctly to apply any of them on your website in order to effectively reduce bounce rate, capture leads with their contact details and increase sales via your site. As different local businesses have different objectives and target markets, what you choose to offer as Lead Magnets should also depend on these key factors. So, don’t make the wrong choice, otherwise you likely won’t achieve great results. Take care!
