Web Video Marketing Most Effective Traffic Methods to Skyrocket Revenue
Whether you already have web videos for your localised business or you are considering the idea of using them as part of your marketing strategies to get more leads and paying customers and dramatically generate more revenue, you need hot traffic to your videos. There are of course a number of ways out there to achieve this objective. But this post is just about focusing on the two most results-driven traffic methods that you can apply to skyrocket conversions with videos.
Firstly if you want to know more about scripting, producing and using Web Videos as a marketing strategy to boost your business, access the related article via the link provided here.
Now let’s discuss video marketing traffic generation and the following are the two most results-driven methods:
There is no getting away from the fact that you need highly targeted traffic to effectively generate leads, customers and sales via the online space. With that in mind, let me outline how to achieve high converting organic free traffic with videos through what is known as video SEO (Search Engine Optimisation).
Implementing the power of video SEO:
You can literally be acquiring free organic traffic by ranking your video on the internet search engines like Google. This is about optimising your video to show up for relevant local keywords on the search engines. So, when people search on Google (using your business type keywords), they can find your relevant video and offers. This is what we call targeted free traffic that can highly turn into leads and sales….
Discover relevant local keywords:
The point is to research on exactly what keywords your target market will search for online to find you. Then optimise your video to rank and gain visibility for those keywords in order to acquire free organic SEO traffic. You can use ‘Google Keyword Planner’ to do your marketing research on relevant keyword search phrases.
Using a local Dentist as an example….
People searching on the internet for a Dentist could use keywords such as Emergency Dentist (+ Area Name), Need a Dentist (+ Area Name), Top Dentist in (+ Area Name), Dentist (+Area Name), Best Cosmetic Dentist in (+ Area Name). Following this example as a guide, you can use ‘Google Keyword Planner’ to find relevant keyword phrases for your own video SEO rankings. Don’t just rely on keyword research tools. Because sometimes keywords may appear in a keyword research tool as if people are not searching for them, but in reality that’s not the case. Therefore, I strongly recommend you also ask your customers what keyword phrases they have searched for on the internet to find you.
Acquire video SEO high rankings:
You need to apply the following two important steps in order to highly rank your video and drive hot traffic to it through the internet search engines….
(Step 1) Keyword-optimise your video filename (i.e. name your video file on your computer to include relevant keywords for SEO). Then add and keyword-optimise your video inside your Youtube account – especially make sure you keyword-optimise your video title, meta tags and description within the related Youtube video page. Moreover, implement the same kind of stuff for your video on a dedicated related landing page on your website. This approach is known as ‘On Page’ SEO.
(Step 2) Then add and promote your video on other high-authority external web platforms such as industry-relevant websites, social media sites, video-focused sites etc. And as part of displaying your video on any external web platforms, make sure you also include your business contact details, your relevant keywords for SEO and a clickable link to direct your video viewers back to your dedicated related landing page on your website. This process of displaying your video on high-authority external web platforms is really about leveraging the high authority of such platforms. As doing this is highly results driven in terms of boosting your video SEO rankings and video traffic generation particularly via Google. This approach is known as ‘Off Page’ SEO.
Prepare for ongoing organic free traffic:
The great thing about video SEO is that once a video is highly ranked in the internet search engines, it offers ongoing organic free traffic, as long as you optimise for the right keyword search phrases. Try optimising (as much as possible) for low and medium competition keyword phrases. Also optimise for those with decent amount of search volumes. Remember, you can discover relevant keyword phrases by asking your customers what phrases they have searched for on the internet to find you and by using ‘Google Keyword Planner’ tool. The less your business competition for a keyword phrase, the sooner your video ranks high on search engines (like Google). Thus, the faster you start getting free hot traffic via your video that can easily convert into paying customers.
You can also effectively generate highly targeted traffic to your web video through Youtube video Ads. Your video advert could appear on Youtube or across the Google Display Network (GDN). To set up a Youtube video Ads campaign is really straightforward. To visually learn how to easily set up a campaign, simply search Youtube for tutorials using the search terms ‘How to Advertise on Youtube’.
Pay to start getting fast results:
The best thing about this paid traffic method is that you get to generate targeted traffic to your video fast! You would just need to set up your Ad with an affordable daily budget for quick ongoing returns. In fact, you can set up your video advertising campaign on a particular day and possibly start seeing results on the same day. Unlike video SEO, paying for traffic provides predictable results. Advertising through Youtube is also dirt cheap. For even one single video Ads campaign, you could in no time be getting quality traffic that significantly converts into leads, customers and sales.
Regularly be testing your Ads:
Make sure you test, track and do more testing on your Youtube Ads campaign. This way, you get to discover what’s not working in order to make improvements leading to a more successful campaign.
Laser target the right viewers:
Youtube Video Ads campaign actually offers you the ability to supremely laser target your traffic including demographics, interests, categories, locations etc. So, take full advantage of these resources when setting up your video advertising campaign.
Be focused on maximising ROI:
Ensure you use relevant keywords and a well scripted professional marketing video together with this top quality traffic method. You will therefore regularly generate a very healthy ROI (Return On Investment). Remember, this method is very cheap and provides the opportunity to boost your sales fast!
There are currently six types of Youtube video Ads to choose from to run a campaign. But the three most popular and widely run Youtube Ads (for your information) are as follows….
Skippable In-stream Ads – This form of advertising streams your video commercial before, during or after other videos on Youtube. Then the viewer has the choice to skip your video after 5 seconds of play. And you only pay if a viewer watches your video for 30 seconds or for the full duration if less than 30 seconds, whichever comes first.
Non-skippable In-stream Ads – This type of advertising auto-plays your video for 30 seconds or less and it will play before, during or after other videos. Viewers don’t have the option to skip the video Ad, which means they are forced to watch the entire video. With this approach, you only pay based on target CPM (Cost Per Mille) – also known as cost per 1000 impressions. Target CPM is about setting a bidding amount on how much you are willing to pay every 1000 times your video advertisement is shown, and the set amount is your target CPM.
In-feed Video Ads – Using this Youtube advertising approach, your Ad displays a thumbnail image from your video along with some text. But the actual size and appearance of the Ad may vary depending on where it shows up in Youtube. While your video advertisement is on display with a thumbnail image, it invites people to click to watch the video. Then the video will either play on the Youtube watch page or channel homepage. You will only be charged when viewers watch your video by clicking the related thumbnail, so no clicks, no pay.
Applying local Video Marketing is indeed very valuable in terms of moving business forward. And when you implement these two most powerful video traffic methods for your web video, you can for sure acquire quality traffic that effectively converts into new leads and paying customers and ramp up your revenue. Besides, check out further related content from the following link.
