Ways to Double Conversions With the Same Amount of Online Advertising Traffic
Regarding the world of online advertising, traffic is a major kingpin which also gets a lot of attention. In fact, it seems as if you cannot go anywhere online without reading or hearing about traffic, even if you try your hardest to avoid it at all cost. There’s just no escaping from traffic and from the reality that it is a crucial component for achieving business success online.
Even though traffic is very important, especially when advertising. But ultimately, it’s not the quantity of traffic you get that will determine the success of your Ad campaign.
Conversions are the name of the game.
And guess what? I have good news for you here. You shouldn’t have to beat your head against a wall and try to figure out ways to get more new people visiting your website. As I’m going to show you ways to increase your conversions from the traffic you already have or you acquire from online advertising – and significantly grow your business as a result.
Simplify Your Online Forms
As statistics have evidently shown, the simple forms (for prospects to fill out) get more conversions than complex forms. In fact, removing a single field from your form could boost your conversions by as much as 26%.
A study by HubSpot analysed the landing pages of over 40,000 of their customers and found that forms with 3 fields had the highest conversion rate (slightly over 25%), followed by forms with 5 fields (above 21%).
Moreover, the average number of fields for online forms is five. Hence, I suggest paring your forms down to consist of only the information you need. Usually, as a local business, you will require only the lead’s name, email address and phone number.
That said, you should not hesitate to request for additional information from your target market, if it is necessary. The idea is to make your forms easy to fill out to reduce the risk of your Ad campaign traffic or potential leads becoming annoyed and navigating away before they have submitted the form on your relevant landing webpage.
Include a Pop-Up on Your Site
Pop-ups have a bad reputation, but I would have to say that it’s largely an unfair reputation. Why? Because some annoying folks online overdo it, setting up repeated and intrusive pop-ups that end up frustrating and irritating people who are on your website.
The key is to provide a single pop-up to encourage existing traffic or advertising traffic landing on your site to sign up to your list or fill out a lead form in return for receiving something valuable. You should time the pop-up to show up thirty seconds or a minute after someone lands on your relevant landing webpage. Alternatively, you can have an exit popup that shows up as people are about to leave your webpage. In this case, they will have time to read some of your content before the pop-up appears.
Another option is to set up a pop-up in a way that it triggers and appears when a lead scrolls to a certain point on your webpage, particularly the one that relates to your online advertising.
For the best results, test multiple offers to get people to fill out your lead form and then stick with the form that brings in great conversions. Also, make it extremely easy for people to close out of the pop-up, but make sure to have a static Call To Action on the webpage where they can get your advertised offer later, if that is something they would prefer or like to do.
Eliminate Excess Online Content
Many businesses make the mistake of using the “everything but the kitchen sink” approach to web design. They have many bells and whistles on their landing webpages and they don’t realise that much of the content serves as a distraction from the main objective: conversion.
The best way to identify online content that is not serving your goals is to use a heat map or a click map. You will then be able to spot parts of your page that are not effectively catching the attention of visitors or traffic you acquire through advertising.
The objective should be a simple, focused webpage with a clean, easy-to-navigate design. By making simplicity your target, this will make it easier for potential leads to learn what they need to know about your product or service and to get to the point where they are ready to fill out your online form as well as spend money with you.
Add a Third-Party Signup Service
You have probably noticed that a lot of websites have an option allowing visitors to sign in for valuable offers and information using a third party. In other words, allowing visitors to sign in with their existing login credentials that they already have with a third party. The most common options are Facebook and Google.
I understand the desire to have customers create a unique login credentials for your site but allowing them to use an existing account to sign in removes a potential obstacle to conversion. 86% of web users say they are bothered by having to create a new account.
Social logins simplify the conversion process. You can add a social login using a simple plugin such as Facebook Login to your WordPress site. Even if your site is not built on WordPress, considering how advance technology is these days, you should still be able to apply this type of plugin to your site. Research shows that using social login can increase your conversions by up to 20%.
Enhance Your Call To Action
There is nothing wrong with a simple Call To Action. After all, “Sign Up” and “Subscribe” can get the job done. The problem is, they are just not exciting. So, here are key tips on CTA.
One easy way to increase your conversions is to spice up the Calls To Action on your site and on your landing webpage that relate to your online advertising. These are some suggestions and stats:
- Turning your CTA from a link to a button can increase conversions by 45%.
- Adding an arrow to direct people to your CTA can increase click rates by 26%.
- Using first-person wording (such as schedule my free consultation, give me my FREE report, send me my coupon) can increase conversions by as much as 90%.
- Putting your CTA below the fold (meaning below the part of the page that visitors can see without scrolling) can increase your conversions.
One reason why the final statistic is effective in terms of increasing your conversions is that people prefer to learn as much as they can about an offer before completing an online form or taking any required action.
Tackle Possible Objections
Your online content must overcome obstacles in the mind of your potential customer to make a sale. This is a marketing truism, and just as true when the objective is conversion as it is for sales.
Just ask yourself what the most common objections your target market or traffic from your advertising will have regarding filling out your form and purchasing what you are offering on your landing webpage. Some may be solved by programming – for example, by reducing the number of fields in your form. However, some may be issues that you have not addressed on your landing webpage.
Here are some examples:
- Overcome a price-related objection by offering a money-back guarantee.
- Overcome fears about the effectiveness of the product or service offered by adding reviews and testimonials to your page.
- Overcome FOMO (Fear Of Missing Out) objections by comparing what you offer directly to other options on the market.
Hope you get the idea. The more you can do to alleviate possible concerns up front – before a potential customer completes your online form and while they are considering your offer on your landing webpage – the more likely it is that you will see an increase in your conversion rates.
Does any of the aforementioned mean that you should not try to attract more traffic? Of course not. But you may find that you get better results if you use the methods outlined here to convert more of the existing traffic to your site that you are already getting, particularly from spending money on advertising. Besides, you can actually discover more valuable tips and information about online advertising by linking to the webpage here.
