Positive Impacts of Artificial Intelligence in the World of Online Local Marketing
You may be wondering what the fuss is all about with Artificial Intelligence (AI) and whether it can bring great value to a business like yours in the world of online local marketing. Perhaps you want to jump on the AI bandwagon to move your business forward, but need clarification on the positive impacts it can actually provide.
Well, it is becoming an everyday part of how local businesses grow, connect with customers and save precious time. Even for businesses that don’t have massive budgets or a team of expertise, AI is making local marketing smarter, faster and more effective.
Smart Assistant Working for Your Business
Picture AI as a very smart assistant for your business. It is a powerful technology that can learn, adapt, and make decisions based on the information it processes. With reference to local marketing, AI helps businesses via their online channels to better understand their customers, create more personalised experiences, and even take care of what are usually time-consuming tasks. It is not about replacing human workers – it’s about working alongside them to get better results in business.
Easily Brings in More Paying Customers
AI can easily analyse what is of interest to your customers based on their behaviour online. It can predict what next they might be interested in, and help you offer it to them at just the appropriate moment. That is one of the reasons why local businesses are now turning to AI, because it is like having a secret weapon that makes your marketing efforts more efficient and fruitful.
Takes the Guesswork out of Marketing
Let’s assume you operate a local business and want to connect with more customers via the online space. Traditionally, you may rely on guesswork or basic tools to discover what works. With AI, things get a lot easier. Imagine having a system that not only tells you what your customers are searching for but also gives suggestions on the best way to catch their attention. That is what AI does – it takes the mystery or guesswork out of marketing your business online.
In fact, one of the most interesting things about AI is how it helps to create more personal connections with your target market. You know those emails or adverts that seem to know precisely what is of interest to you? That’s AI at work. It can tailor messages and recommendations to each person, making them feel like you actually understand what they need. How cool is that?
Effectively Handles Repetitive Tasks
AI also steps in to take care of repetitive tasks, such as responding to common questions or scheduling posts. This gives you more free time to spare to focus on the bigger picture, like growing your business or doing other things that are important to you. It’s like having an extra pair of hands working for you automatically around the clock.
If you think AI is just for big companies with massive budgets, that is definitely not the case. Today, there are tools designed for small and medium-sized local businesses that are easy to use and affordable. It does not matter what type of local business you run and you are marketing online, AI can help you grow.
Website Chat Widget AI Bot
If you have ever chatted with a live interactive Chat Widget AI bot on a website, you have (in real time) already seen AI-powered customer service system in action. This conversational AI bot (on a website) answers questions correctly, guides people through the buying process, asks the right questions, captures leads, books appointments and even helps close sales. And the best part? This AI bot that communicates like a real human, literally works 24/7 without taking a break.
Competent AI Voice Agent
You can nowadays even have an interactive human-like AI Voice Agent (i.e. capable AI Receptionist) that takes phone calls, answers queries accurately, asks the appropriate questions, captures leads, books appointments and closes sales over the phone on your behalf.
Besides, your AI Voice Agent can take multiple inbound phone calls at the same time – without the phone line being busy and without putting any callers on hold. Imagine every call you get is answered, even after hours. Imagine every call you get is answered, without hiring extra staff. Imagine no calls go unanswered, so you don’t lose sales opportunities to your competition. Did you know that statistically, 62% of calls to local businesses go unanswered – which results in losing out on sales?
So, having a human-like AI Voice Agent will not only effectively take inbound phone calls for your business, but will also ensure no callers will easily go to your competition as you absolutely won’t have any missed calls.
Productive Text Messaging AI Assistant
What if someone can make an enquiry just by sending you a text message from their mobile phone? Then instead of phoning you, what if they decide to contact you by text message? Well, in the modern world, there is text messaging AI Assistant that automatically responds in a conversational manner to incoming text message enquiries.
In this case, if someone uses their mobile phone to send you an enquiry by text message, your AI Assistant responds quickly via this same communication method on your behalf. So, you won’t have to reply to any incoming text messsage enquiries yourself, especially when you are unavailable or get busy doing other stuff. This AI Assistant is also conversational and competently provides customer service and drives results, just like a real human.
Money-saving AI Customer Service Staffing
Using AI customer service technology will even save you thousands in money. For example, picture the amount of money you can save on staff cost by not employing a new person (on a 30k annual salary), and utilising a human-like AI Agent instead to provide customer service. This will really bring you massive savings!
Utilising AI customer service technology will also massively save you money for sure, due to taking no breaks from working. When a human employee takes time off work, they cost money. On the other hand, a humanoid AI Assistant is able to function for your business without going off sick, without going on annual leave or taking any time off work, and can even operate 24/7.
AI Speed To Lead
Have you heard of the term ‘Speed To Lead’? This is the pace at which you respond to an interested prospect from the moment they become an incoming lead. According to a white paper authored by Google and the Corporate Executive Board, 35% to 50% of sales go to the vendor that responds first. In other words, with each passing second your inbound warm leads become colder and your competitors could snap them up.
By integrating AI automation into your business, this ensures that (especially when you are busy) you have a fruitful AI system that will respond instantly to your warm inbound leads – without any delays.
AI-powered Online Media Ads
Your online media Ads become more effective when AI-powered. Instead of just showing your advertisement to as many people as possible, AI helps you target the exact audience that is most likely to be interested in what you offer. This means less wasted money on Ad spend and more positive results.
Seamless AI-driven Workflow
Imagine having a structured sequence of operations designed to automate and optimise tasks in your business. This is basically what AI-driven workflow is about, and can really be integrated into your online presence seamlessly.
AI is currently not just a trend, it is quickly becoming a must-have for businesses that want to remain competitive and don’t want to be left far behind by their competitors. The good news is, you don’t have to be very clued up with tech stuff to get started. Many AI tools are designed to be user-friendly and intuitive, so you can start benefiting from them in no time.
We are here to help you tap into this exciting phenomenon and make it effectively have positive impacts on your local marketing efforts. We understand that every local business is different, and we’ll work with you to find AI solutions that match up with your goals and challenges. Whether it is automating parts of your workflow, improving the way you connect with potential and existing customers or simply making your marketing more productive, we can definitely help.
Artificial Intelligence (AI) truly has the power to positively transform how businesses like yours operate, but the best part is that it’s not out of reach. As you can see, it’s a tool that helps you work smarter, connect with your target market more meaningfully and grow with confidence. If you are curious about how AI can really work for your business, we would love to have a conversation about it with you.
Feel free to contact us and let’s explore how we can use AI to make your workload lighter, make your local marketing more effective and your results even better. Together, we’ll unlock the possibilities! And besides, if you want to find out about highly beneficial local marketing online trends, go to this available link:
