Since iPhone was first introduced in 2007, the amount of smartphone users has continued to grow. With so many people now using it to access the web (for products and services), this presents a great opportunity for businesses with mobile-friendly websites.
All standard websites can be accessed from a smartphone.
But it is bad for business if your site is not actually designed or optimised for smartphone screens.
Mobile-unfriendly sites are hard to read and navigate on smartphones. Key information is not prominently shown. Sites take too long to load. They also look messed up.
Besides, mobile users constantly zoom and slide their screens while browsing. This creates a frustrating user experience, as mobile users of today are rarely just surfing the web. They are really looking to access specific information about your business very quickly. Otherwise they go elsewhere and this means you lose out to your competition.
Check out your website on a smartphone (e.g. iPhone) and see what it looks like. If you are getting all or any one of the above-mentioned problems, then your site is not mobile-friendly. Furthermore, here are 2 key reasons to be mobilised…
There’s now Mobile Search Engine Penalty:
Businesses whose websites are not mobile friendly or responsive will now get penalised by major search engine sites. This means consumers won’t be able to find the affected businesses via mobile internet searches.
For instance, Google now penalises mobile-unfriendly sites by not ranking and displaying them on Google mobile search engine result pages. They now place more emphasis on mobile-friendliness as a ranking signal. As they want to effectively meet the needs of smartphone internet users.
There’s Negative Impact on Paid Adverts:
Are you aware of the importance of going mobile in relation to paid advertising? If you spend money on any paid media or running online advertising campaigns such as PPC (Pay Per Click), not having a mobile-friendly site can hugely have a negative impact on your ROI (Return On Investment).
As you probably know, a high number of your website traffic or your targeted prospects will come from mobile devices. Therefore if you are paying to get customers, it makes perfect business sense to have a mobile-optimised website.
By having mobile-optimised version of your website…
- your site will be ideal for profit pulling QR Code mobile marketing
- it will get you highly targeted web leads and keen buyers via smartphones
- it eliminates the need for your prospects to zoom their phone screens
- your business brand would be highly consolidated through mobile devices
- mobile users can load your website quickly and clearly view your details
- your website gets easier for mobilised visitors to access and navigate
- will increase the average time that mobile users spend on your site
- customers can contact your localised business with ‘Tap To Call’ feature
- you can capture lots of web traffic specifically coming from mobile
- it will help you achieve high rankings in Google mobile search results
- your website will look professional to captivate and grab mobilised customers
Web stats – can your business afford to ignore them?
- There are over 5 billion mobile phone users around the world (CBS news)
- 6 in 10 visitors to a mobile-unfriendly site leave to go elsewhere (Google)
- There are over 1 billion smartphone users globally (Strategy Analytics)
- 62% of the adult population in the UK alone have a smartphone (Ofcom)
- 80% of internet users are actually smartphone owners (GlobalWebIndex)
- 61% of local searches on a mobile phone leads to a phone call (Google)
- 91% of all smartphone users have it with them 24/7 (Morgan Stanley)
- 74% of users do shopping with their phones, 79% end up as buyers
- 52% of all worldwide online traffic comes from mobile phones (Statista)
- 89% recommend a brand after a positive mobile experience (Google)
- 70% of all mobile searches result in action within an hour (Mobile Marketer)
As you can see, you simply cannot miss this opportunity to generate more leads, customers and sales.
Let a mobile-friendly website help you effectively grow your business. Starting today!