What is QR Code – For Mobile?
The great thing about digital marketing is the flow of various types of opportunities that it provides for business growth.
QR Code is a mobile marketing resource that can be useful if you can strategically apply it the right way to your business. People generally do not scan a QR Code. Hence they have to be incentivised to do it by offering them a great incentive or free gift for this method to work. So, what is QR Code?
The abbreviation stands for ‘Quick Response Code’. This is a two-dimensional barcode with information embedded inside it. Anyone (with a smartphone) can simply use their phone camera and QR Code Scanner App to scan a QR Code to access the stored information in just a few seconds.
For instance, the scanning effect will automatically direct smartphone users to your promotional offers or your business website.
QR Code can be more effective (to generate customers) if you have a mobilised website as opposed to having a mobile-unfriendly website. It’s really important to have a mobile-friendly website for mobile users scanning your QR Code.
They will then have a convenient, quick and easy access to your information from their smartphones. As a result, it can help you convert more mobile users into buyers.
As already mentioned, people usually don’t scan QR Codes. Therefore you would have to instruct and give people valuable incentives to do so. Display your code to your target market combined with a great offer that will actually encourage them to take action. Using the right strategy, this provides a useful way to generate more business.
The image showing above is a typical example of easily accessing QR Code information via a mobile phone. And here are some major QR Code mobile marketing methods that you can potentially apply to grow your business:
Paste QR Code Inside Press Adverts:
When advertising in the press media (e.g. newspaper), include business QR Code inside your adverts. This provides another way for people to easily access your information. Smartphone users can then scan your code and instantly link to your offers. How cool is that? For best results, an enticing offer should be made to encourage people to scan the code. For instance, a gym business owner can paste QR Code into their adverts. Then direct potential customers to their website – offering gym membership special discounts.
Display Code Outside Your Premises:
Do you have a shop, office location or business premises that’s suitable for displaying your offers around the entrance? This is one of the most effective QR Code marketing ideas. Because passers-by or window shoppers can easily see the code being displayed. Then scan it with their mobile phones and get directed to your website for further information. Certainly this will help increase your business website conversion rates.
Paste QR Code Inside Your Premises:
With this method, potential buyers inside your business premises can see the code on display and link to your website. You can maybe make your code link to an interactive or demo video on your site about special offers. Perhaps you can make scanning your code irresistible to people by obviously offering a subscription for ongoing valuable incentives, exclusive offers or news updates.
Add To Billboards & Public Transport:
This really plays a significant role in the practicality of what is QR Code. But how? Imagine someone in a car or walking along who suddenly sees your ad pasted on a billboard or a moving bus. If they have a mobile phone, they can easily scan your code and connect to your website for further information. No need for them to write anything down, especially if they are in a hurry to get somewhere. For example, you can promote discount coupons on your ad to captivate potential buyers.
Promote On All Business Materials:
The code could be included on all branded company vehicles, packaged items, tickets, receipts, coupons, mail outs, leaflets, business cards and so forth. Once again, promote your QR Code with a great offer to highly influence people to scan it. This is a typical example of getting buyers link to a relevant web page and buy more. In a way, it’s a cross-selling strategy to increase sales.
Using QR Codes as part of your marketing campaigns can also help you build a Database List of mobilised customers. It enables you to build a customer contact list you could be providing valuable offers to over and over again. This means you get to achieve ongoing repeat sales.
I hope you really see the great value in using QR Codes to market and grow your business. Also remember, by having a mobile-friendly website for business, applying QR Codes is much more effective. As you will provide smartphone users with the best possible mobile experience and you can therefore generate more paying customers.