How to Optimise Google Business Profile Page to Gain More Customers
One major recipe to highly boost your SEO (Search Engine Optimisation) rankings and drive in more customers via Google is to properly optimise your Google Business Profile page. Getting found in the localised internet search results in today’s competitive business world is certainly not easy to achieve. The whole process of making your company achieve top ranking positions ahead of your competitors in the search engines can nowadays be both time consuming and one big challenge.
The good news is Google Business Profile platform helps local businesses gain more exposure and convert more local prospects into paying customers. This local listing platform helps to attract more consumers in the areas where they may be searching for your type of product or service…
Besides, any local business whose Profile page shows up in the highly coveted top spot positions of Google 3-Pack is indeed very lucrative for them, as they are easily found via Google by their target market. The 3-Pack is the ‘Maps’ listing that appears in Google’s localised internet search results. It prominently displays the top-3 ranked local businesses for a keyword search phrase.
The problem is, there are still lots of local businesses that have not yet capitalised on this critically important marketing platform.
As the good old Google is clearly the big kahuna of the internet search engines, it makes perfect business sense and should be a top priority to properly optimise your Google Profile page.
What it takes to really turn Google Business Profile page into a profit machine is to complete your page, add as much information as possible to optimise it for higher rankings in the internet search engines. But most local businesses struggle with that very first step of completing their Profile page. Actually, very few local business owners are completing their Profile to 100%. However, if you are looking to get the best results, this is something that cannot be ignored. The following tips will definitely put you on the right track:
Ensure Your Business is Listed
Of course, before you can focus on optimising your page, you need to first make sure you have one already listed on Google Business Profile platform. Find out by typing in your company’s name, address or phone number into Google search and see if anything comes up. If so, you know you are listed and you can proceed to completing and claiming your page. But if you are not listed, then you want to create a Profile page for your business as quickly as possible.
Complete Your Business Profile
If you would like to achieve maximum optimisation, you are going to need to make sure that your profile is fully and accurately filled out. First, complete all the required fields. This actually is the key towards greatly optimising your page. It includes filling out your details with 100% accuracy in the available fields such as:
• Your company name as used in your everyday real world business
• Your physical address
• Your local phone number
Important Note:
Filling out the above fields actually represents your business citation details, which as an acronym is called NAP (Name, Address, Phone#). It’s absolutely important that this specific information is exactly the same across the internet. Because making any changes (e.g. changing your phone number) creates inconsistency and diminishes your credibility in the eyes of Google. Hence, this will have a negative impact on your rankings in Google’s localised search results. In other words, you will effectively be losing out on potential customers.
Consistency is really the key, when it comes to providing your business citation online. Once you complete the basics such your NAP, then further optimise your Google Profile page by listing:
• Your company website address
• Your company email address
• Hours of operation
• Payment methods
• Detailed description of your business
• Pictures and Videos
• Appropriate categories
• Strategic keyword placement
• … and more
Be Posting Content on Your Profile
Posting content on your Google Business Profile page at regular intervals will keep your page active and well alive and it is a proven strategy that you can apply that will help optimise your page on an ongoing basis. With this approach, you will continue solidifying your rankings in Google’s localised search engine and consequently be driving more customers through your doors.
As each content that you post on your Google Profile page expires after 7 days, then posting one content every 7 days should be fine for ongoing optimisation. With that being said, there are local businesses who post one content daily on their page to maximise results. The point here is, you have the flexibility to post content on your page as you see fit, and of course the more often you post the more you can boost results.
Get and Respond to Google Reviews
Getting brand new Google reviews from your customers about your service and responding to your incoming reviews is another proven strategy to continue optimising your Profile page with ongoing activity. By applying this strategy, you will also keep strengthening your rankings on Google and therefore be acquiring more paying customers.
To carry on optimising your Profile page via this specific method for best results, make sure that you have a great system in place to effectively be generating and responding to new Google reviews on your page.
Optimising your Google Business Profile page will really help towards boosting your rankings and visibility in localised internet search engine results, which can ultimately bring you more customers.
Please be Aware: To highly rank and maintain your Profile page on Google, there are always updates, maintenance and technical aspects of it you have to keep doing. It’s a never ending process. So, unless you have the time to keep on learning this kind of stuff and doing it yourself, you would be better off hiring someone. Obviously, we cannot cover all the ins and outs from this single post. What we cover here is just a piece of the entire pie and will help give you a solid foundation on Google.
To discover further information on Google Maps Local 3-Pack and related key benefits, access the available link here. Should you have any queries or if you would like us to help out in any way, feel free to get in touch.
