Great Avenues for Promoting Your web Content to Easily Drive Leads and Revenue
Did you know that statistically web content marketing generates an average of three times more leads than paid search advertising? This is clearly a significant statistic, especially in relation to acquiring more paying customers and it is one that exemplifies the ongoing importance of promoting your content as a marketing arsenal.
With that being said, your content is not going to do your business any good if nobody in your target market sees it or interacts with it. Bad news, right?
The key to using your web content to drive leads and revenue is of course knowing how to best promote your content. Promotion is what will ensure that people in your target market see the quality content you are producing and understand how your business and your offers can help or benefit them.
Use Your Social Media Cover Photo to Promote Content
Have you got an offer you want to promote on a continuous basis? One way to easily acquire more traffic is to incorporate your offer into your social media cover photo such as on Facebook. You can hotlink the photo to your landing webpage and periodically make changes to it as required.
Add Multiple Links to Your Offer on Your Website
One major blunder that I notice a lot of local businesses make is promoting their content only in one place on their website. There is no reason you cannot have links to your most important content on some other pages of your site. You can for instance, put them in a box beside other content or simply link to them by adding clickable sidebar images to some other internal pages on your website.
Put Together a Hashtag to Promote Your Content
Social media sites like Facebook and Instagram allow users to employ hashtags to categorise the content they post. Best of all, anyone who wants to can create a new hashtag and utilise it. Try creating a custom hashtag through social media to use with your content, the next time you have content to promote. You will achieve the best results if you use common words at the beginning of your hashtag because more people will see it when doing a search.
Provide a Static CTA on Your Home Page
Call To Action (CTA) is basically a specific action you want your target audience to take. The home page of your website is the first thing majority of people who find your business online will visit. For that reason, you should always have a static CTA as part of the content on your home page – preferably above the fold.
Set up a Trigger-Based CTA
Displaying this type of Call To Action is based on behaviour. You can have a CTA popping up that triggers when a visitor has been on your webpage for more than five minutes or when they have read more than 50 percent of your content or when they are just about to exit your webpage.
Blog About a Piece of Content Multiple Times
When you have a valuable lead magnet, it makes sense to promote it as much as possible. One of the most effective ways to do this is to blog about related topics from several angles. If you apply this avenue, just conclude each related blog post with a ‘Call To Action’ leading back to your content.
Create a Content Library on Your Website
Why not add a content library to your website, if you have produced multiple pieces of evergreen content? You see, a content library makes it easy for your website visitors to find your most valuable content. You can for instance put in place a system where visitors have to provide their email address to access the content. Then you will have a list of leads you can convert into paying customers.
Encourage Social Sharing
Encouraging readers of your content to share it on social media is one of the easiest ways to get it in front of more people. Including share buttons and embedded tweets is pretty straightforward – both can be done with a free plugin – and readers of your content will do the rest.
Create a Sales Video
Landing webpages with video convert at a higher rate than those without video. You don’t have to spend a lot of money to make a memorable sales video which you can post on your landing webpage. On a related note, you can also post excerpts on YouTube and social media together with a link to your content landing webpage.
Create YouTube Pre-Roll Ads
You know the pre-roll video ads (also known as in-stream ads) that appear before most YouTube videos? You can put together a simple video ad with a link to your content and pay to have it appear before videos that are related to the keywords you choose. And it is really affordable to run this form of advertisement on YouTube.
Link Emails to Your Content
Do you have a signature at the bottom of your emails? If this is the case, you can update it to include a link to the content offer you want to promote. If you don’t have a signature, you can include one with any email provider you use and add the link to it.
Email Your Database
One quick and easy way to promote your content is to let your existing subscribers know about your content, by emailing them with a link to your landing webpage. You can use the email to encourage them to download your offer and share it with people they know.
Boost a Facebook Post
You are probably already aware that you can post your content offer on Facebook. Since Facebook’s algorithm can make it difficult for your followers to see it, you can use part of your marketing budget to boost the post and get it in front of a larger audience. You can even create a lookalike audience to reach people who might not otherwise see your web content.
Partner With Other Businesses
Most of the time, local businesses share customers in common. If you are aware of other local business owners in your area, and providing you are not in direct competition, why not partner up to share one another’s content? Just ensure that you have the agreement in writing, so that all parties understand their responsibilities and commitments.
Get Industry Influencers to Link to Your Content
It sounds like influencer marketing has everything to do with big celebrities. However, someone in your industry or niche with a decent amount of social media following can do your business a great amount of good by mentioning your content. For this reason, you can seek out influencers that are the right fit for your business and work out a deal to have them promote your content to their social media followers.
Promoting your web content as a local business and generating leads plus revenue through your content doesn’t need to be difficult, and it doesn’t need to cost you a lot of money either. Using the promotional avenues listed in this post will really help you achieve much better results from your content. And if you want to discover key tips on creating localised results-driven marketing content in connection with your service area, click the following button:
