In many aspects of life, consistency is key, and the world of Search Engine Optimisation (SEO) is no exception. One important factor regarding local SEO is making sure that your company’s Name, Address and Phone# (NAP) information is consistent across all online directories and websites where it is displayed. And with that being said, this…
Prior to the existence of the powerful online beast that is called the internet, executing local marketing was pretty straightforward just like doing basic arithmetic. You simply paid for a listing in your local Yellow Pages, printed flyers and perhaps ran adverts in local papers. People knew who you were and where you were without…
It’s all fine and dandy having a professional business website to showcase your products or services to visitors. But unless you implement a Lead Magnet strategy on your website, you would be losing out significantly on more sales through your site. The fact is, trying to convince new prospects through your site to pay for…
It’s common knowledge that there are now billions of mobile phone users around the world. The mobile marketing and communication industry is still very much on the rise and it is no secret that wherever people are or while they are on the move to somewhere, they have their phone with them. And if you…
Getting reviews on Google as a local business literally carries a lot of weight. This is in terms of highly boosting your online reputation, ranking in the Google Maps lucrative 3-pack and highly influencing consumers’ purchasing decision to spend money with you. And if you regularly generate reviews on Google, the more you will catch…
Whether you already have web videos for your localised business or you are considering the idea of using them as part of your marketing strategies to get more leads and paying customers and dramatically generate more revenue, you need hot traffic to your videos. There are of course a number of ways out there to…
Are you doing email marketing or is it something that you are looking to apply as a strategy in your business? If this is the case, you are about to discover simple and proven tips to boost email open rate to drive more sales into your business. Even though people nowadays put up some formidable…
To rapidly gain healthy profits from an online marketing campaign, one key recipe is to create a powerful landing page. By simply directing targeted prospects from your marketing campaign to a single landing page rather than to the home page on your site can indeed result in great profit acquisitions and very high conversion rates….
One major recipe to highly boost your SEO (Search Engine Optimisation) rankings and drive in more customers via Google is to properly optimise your Google Business Profile page. Getting found in the localised internet search results in today’s competitive business world is certainly not easy to achieve. The whole process of making your company achieve…
Are you paying for visitors to your local business website? Do you spend money on Press Advertising, Social Media Ads, Google Ads (Pay Per Click) or with any other online advertising platform to get customers? If so, and you are looking for ways to make your Ad campaigns much more fruitful, then consider having interactive…
As a local business owner, you are probably aware that video marketing can skyrocket your sales. But maybe you are dilly-dallying whether to jump on board or don’t know how to use it effectively in business? Perhaps you need some guidance? Then check this out. By the way, there’s also a complementary blog post…
For any business, optimising sales should be high on the agenda. Recently a local business owner in my area was chatting with me about his email marketing producing low returns. Then I discovered he was not doing something crucial that is relevant to this strategy and dropped the bombshell on him why he has crippling…
