Running a local business means every penny counts, particularly when it comes to spending money on local marketing in today’s highly competitive digital landscape. Pay Per Click (PPC) advertising can be an incredibly affordable way to acquire leads and grow revenue as well as boost Return On Investment (ROI), but only if done with the right…
Creating a valuable lead magnet and showcase it on your website will literally be a smart move, but more importantly, will be great for business. This type of magnet is an irresistible freebie or discount incentive that you can offer to prospective customers in exchange for their contact details, such as their name, phone number…
Negative online customer reviews can significantly damage the reputation of a business, discourage potential customers and cost a business thousands in lost sales. Handling bad reviews can be tricky, but this provides a great opportunity to mitigate their effects with positivity and demonstrate excellent customer service as well as commitment to improvement. Besides, effectively addressing…
Did you know that statistically web content marketing generates an average of three times more leads than paid search advertising? This is clearly a significant statistic, especially in relation to acquiring more paying customers and it is one that exemplifies the ongoing importance of promoting your content as a marketing arsenal. With that being said,…
You may be wondering what the fuss is all about with Artificial Intelligence (AI) and whether it can bring great value to a business like yours in the world of online local marketing. Perhaps you want to jump on the AI bandwagon to move your business forward, but need clarification on the positive impacts it…
For good reason, email marketing is one of those major online strategies that has been in existence for donkey’s years and will continue to stand the test of time. Email still very much remains one of the most cost-effective ways to connect with new opt-in leads and nurture them into paying customers, while also growing…
There is one significant counterproductive mistake that a number of local businesses are making in regard to having a website live on the internet. And the blunder in question is that they are not effectively applying proven results-driven guidelines on their site that are critical towards achieving a highly increased conversion rate. What is really…
Local SEO (Search Engine Optimisation) citations are one of the key factors for achieving high ranking positions and visibility and getting found by potential customers in the localised internet search results. This post is about highlighting in great detail not only why citations are crucial for your business, but also how you can acquire them…
Regarding the world of online advertising, traffic is a major kingpin which also gets a lot of attention. In fact, it seems as if you cannot go anywhere online without reading or hearing about traffic, even if you try your hardest to avoid it at all cost. There’s just no escaping from traffic and from…
The fact is, marketing trends are constantly changing. And if you are running a local business, it can be difficult to keep up, especially if you are very busy with regard to the day-to-day operation of your business. But which online trends should you follow? Are there any that are not worthwhile or not greatly…
A website without a valuable lead magnet is like a fishing rod without a hook. By providing this type of magnet together with a related opt-in form on your site, you will indeed highly catch the attention of visitors and highly capture new leads. You can then easily connect with your leads to convince them…
In many aspects of life, consistency is key, and the world of Search Engine Optimisation (SEO) is no exception. One important factor regarding local SEO is making sure that your company’s Name, Address and Phone# (NAP) information is consistent across all online directories and websites where it is displayed. And with that being said, this…
