QR Code (Quick Response Code) is basically a 2-dimensional barcode with information stored inside it. Anyone (with a smartphone) can use their phone camera and QR Code Scanner App to scan a QR Code to easily access the stored information in just a few seconds.
For instance, the scanning effect will automatically direct smartphone users to your offers or your business website….
It’s really important to have a mobile-friendly website for mobile users scanning your QR Code. They will then have a convenient, quick and easy access to your information from their smartphones. As a result, it can help you convert more mobile users into buyers.
People generally do not scan QR Codes. Therefore you would have to instruct and give people valuable incentives or free gifts to do so. Display your code to your target market combined with a great offer, which will encourage them to take action.
The above image is a typical example of easily accessing QR Code information via a mobile phone. With the right strategy in place, this method can work in terms of generating more business.
Here are some key ‘QR Code’ mobile marketing methods you can potentially apply to grow your business:
Paste QR Code Inside Press Adverts:
When advertising in the press (e.g. newspaper), simply paste QR Code inside your adverts. This provides an additional way for people to easily access your information. Smartphone users can then scan your code and instantly link to your offers. No need for them to memorise or write down your contact details. How cool is that? For best results, an enticing offer should be made to encourage people to scan the code. For instance, a gym owner can paste QR Code into their adverts. Then direct potential customers to their website – offering gym membership special discounts.
Display Code Outside Your Premises:
Do you have a shop, office or business premises that’s suitable for displaying your offers around the entrance? This is one of the most effective QR Code marketing ideas. Because passers-by or window shoppers can easily see the code being displayed. Then scan it with their mobile phones and get directed to your website for further information. Certainly this will help increase your business website conversion rates.
Paste QR Code Inside Your Premises:
With this method, potential buyers inside your business premises can see the code on display and link to your website. You can maybe make your code link to an interactive or demo video on your site about special offers. Perhaps you can make scanning your code irresistible to people by obviously offering a subscription for valuable ongoing incentives, exclusive offers or news updates.
Add To Billboards & Public Transport:
This really plays a significant role in the practicality of what is QR Code. But how? Imagine someone in a car or walking along who suddenly sees your ad pasted on a billboard or a moving bus. If they have a mobile phone, they can easily scan your code and connect to your website for further information. Again, no need for them to write anything down, especially if they are in a hurry to get somewhere. For example, you can promote discount coupons on your ad to captivate potential buyers.
Promote On All Business Materials:
The code can be included on branded company vehicles, packaged items, tickets, receipts, coupons, mail outs, leaflets, business cards and so forth. Once again, promote your QR Code with a great offer to highly influence people to scan it. This is a typical example of getting buyers link to a relevant web page and buy more. In a way, it’s a cross-selling strategy to increase sales.
Using QR Code in your marketing can also help you build a Database List of mobilised customers. It enables you to build a customer contact list you could be providing valuable offers to over and over again. This means you get to achieve ongoing repeat sales!
I hope you really see value in using QR Codes to market and grow your business. Also remember, by having a mobile-friendly website, applying QR Codes is much more effective…
As you will provide smartphone users with the best possible mobile experience and you can therefore generate more paying customers.
Feel free to get in contact with us regarding this service if you require our assistance.
