Is your website mobile-friendly?

mobile websites for local businesses

If your website is not mobile-friendly, there’s a critical problem. Because you are currently losing customers from mobile devices. Access your website from a smartphone (e.g. iphone) and see what it looks like…

Does your website layout look cluttered or messed up on your smartphone screen? Is your site information very tiny, hard to read and navigate? Are you zooming the phone screen or scrolling sideways to view your web pages? Does your content not entirely display? Is your site not loading up fast? Key information (e.g. contact details) not prominent?
 

Did you say yes to the above?

 
If you answered yes to any of the above questions, then your website is not user-friendly to mobile visitors.
 


 
Here are some other key reasons why your website must be mobile optimised…
 
Mobile-unfriendly site is highly off-putting:
 
The fact is 6 in 10 mobile users visiting a mobile-unfriendly website will leave to go elsewhere (Source: Google). Don’t be missing out on customers to your competitors!
 
There’s now mobile search engine penalty:
 
Businesses whose websites are not mobile friendly or responsive will now get penalised by major search engine sites. This means consumers won’t be able to find the affected businesses via mobile internet searches.
 
For instance, Google now penalises mobile-unfriendly sites by not ranking and displaying them on Google mobile search engine result pages. They now place more emphasis on mobile-friendliness as a ranking signal. As they want to effectively meet the needs of smartphone internet users.
 
There’s negative impact on paid adverts:
 
Are you aware of the importance of going mobile in relation to paid advertising? If you spend money on any paid media or running online advertising campaigns such as PPC (Pay Per Click), not having a mobile-friendly site can hugely have a negative impact on your ROI (Return On Investment).
 
As you probably know, a high number of your website traffic or your targeted prospects will come from mobile devices. Therefore if you are paying to get customers, it makes perfect business sense to have a mobile-friendly website.
 
 
Conclusion:

Just to recap, if you answered yes to any of the questions listed above, then your website is not optimised for mobile users.
 
If so, we can help fix this critical problem. This way, you get to effectively generate mobilised leads and customers. If you require this service, then get in touch.