Your Online Presence!
In this modern day, Artificial Intelligence (AI) is no longer confined to large corporations or tech giants. Local businesses are discovering the massive value AI brings to them. By leveraging the power of AI, small and medium-sized local businesses can improve their digital presence, streamline operations and strengthen connections with customers – all while remaining competitive in a rapidly changing digital landscape.
and Drives Sales:
Website Chat Widget AI BotHave you ever had a conversation with a live interactive Chat Widget AI bot on a website? If so, you have already experienced AI-related customer service. This conversational AI bot on a website responds to customer questions accurately, guides people through the buying process, asks the right questions, captures leads, books appointments and even closes sales in real time. And the best part is that this AI bot that communicates like a real human being, actually works 24/7 without taking a break.
AI Voice AgentDid you even realise that you can nowadays automatically provide customer service – by having a human-like interactive AI Voice Agent (i.e. capable AI Receptionist) that takes inbound phone calls? And they also accurately respond to queries, ask the appropriate questions, capture leads, schedule appointments and close sales over the phone on your behalf.
Moreover, an AI Voice Agent can take multiple inbound phone calls at the same time – without the phone line being busy and without putting any callers on hold. Imagine every incoming phone call you get is answered, even after hours. Imagine every call you get is answered, without hiring extra staff. Imagine no calls go unanswered, so you don’t lose sales opportunities to your competition. You see, statistically, 62 percent of calls to small and medium-sized businesses go unanswered – which means losing out on sales.
So, having a human-like interactive AI Voice Agent will not only effectively take phone calls for your business, but will also ensure callers won’t easily go to your competition as you absolutely won’t have any missed calls.
Text Messaging AI AssistantWhat if someone can make an enquiry just by sending you a text message from their mobile phone? Then what if they would rather not phone you, but would prefer to make an enquiry by text messaging you? Well, in the modern world, there is text messaging AI Assistant that automatically responds in a conversational manner to incoming text message enquiries.
In this case, if a person uses their mobile phone to send you an enquiry by text message, your AI Assistant responds quickly through this same means of communication on your behalf.
So, you won’t need to reply to any incoming text messsage enquiries yourself, especially when you are unavailable or busy doing other stuff. This AI Assistant is also conversational and competently provides customer service and drives results, just like a real human.
AI Into Your Business:
Saves Money on Customer Service StaffingUsing AI technology for customer service staffing will save you thousands in money. For example, picture for a minute the amount of money you can save on staff cost by not employing a new person (on a 30k annual salary), and utilising a human-like AI Agent instead to provide customer service. This will literally bring you massive savings!
Utilising AI customer service technology will also save you a lot of money for definite, as a result of taking no breaks from working. When a human employee takes time off of work, they cost money. On the other hand, a humanoid AI Assistant is able to work without going off sick, without going on annual leave or taking any time off work, and can even operate 24/7.
Boosts Revenue in Terms of Speed To LeadAre you aware of the term ‘Speed To Lead’? This is the pace at which you respond to an interested prospect from the moment they become an incoming lead. According to a white paper authored by Google and the Corporate Executive Board, 35% to 50% of sales go to the vendor that responds first. Each passing second, your inbound warm leads become colder and your competitors could snap them up.
By combining AI automation with your business, this ensures that (particularly when you are not available) you have a fruitful AI system that will respond promptly to your warm inbound leads – without any delays.
Improves Efficiency and Saves TimeAI tools automate a wide variety of workflow and marketing tasks that would traditionally require significant manual effort. For instance, social media management platforms powered by AI can schedule posts, analyse engagement and adjust strategies in real time without human intervention. This not only saves time but also ensures that campaigns are optimised for peak performance.
Email marketing also benefits from AI. By analysing previous interactions and customer behaviour, AI can personalise email content, segment audiences for targeted outreach and determine the best times to send emails for maximum engagement. For local businesses, this means they can run highly effective campaigns without having to spend hours refining the details manually.
Provides Smarter Online Ad CampaignsRunning paid ads can be a complex and expensive process. However, AI can make online advertising more accessible and efficient for local businesses. AI-powered platforms such as Google Ads and Facebook Ads leverage machine learning algorithms to optimise ad targeting and bidding strategies. These platforms automatically adjust bids based on performance data, ensuring that marketing budgets are spent very effectively.
Local businesses can also use AI to test different ad creatives, headlines and images. AI can analyse which variations perform best and automatically adjust campaigns for optimal results. This data-driven approach reduces guesswork and maximises ROI on advertising spend, which is especially valuable for local businesses with limited marketing budgets.
Offers Much Better Customer InsightsOne of AI’s most significant benefits is having the capability to provide actionable insights. AI tools can analyse large data volumes, providing businesses with deeper insights into customer behaviour and preferences. For instance, sentiment analysis tools can analyse online reviews and social media mentions to determine customer satisfaction levels and identify areas for improvement. These insights can help local businesses fine-tune their offerings and marketing strategies, making sure they stay in tune with customer needs.
Improves SEO and Online VisibilityAI plays a key role in boosting a local business’s visibility online. Search engines such as Google are using AI algorithms to rank websites based on relevance, quality of content, and user experience. AI tools can analyse a business’s website and suggest improvements to enhance SEO (Search Engine Optimisation) performance. This can consist of keyword recommendations, content optimisation and suggestions for technical SEO improvements.
In addition, AI can help with local SEO, ensuring that businesses appear in local search results when customers are looking for products or services nearby. With AI’s ability to analyse search patterns, local businesses can better target the right keywords and improve their visibility in the competitive local market.
As you can now see from the above information, applying AI to your online presence as a local business is hugely valuable. AI technology keeps on evolving, and there is just no limit as regards to the value it can provide. Local businesses that embrace it will be better equipped to engage their customers, drive growth and have a competitive advantage over their competition.
Should you require our assistance with integrating AI into your business, we can really execute this task on your behalf, which would be based on AI systems and strategies that would be suitable for you. So, reach out to us for a free no obligation consultation.
